The best way to get out of the circle! How does the outdoor LED display screen attract traffic?

With the continuous upgrading of market demand and the continuous iteration and update of new scenes in commercial space, the LED large screen that integrates the most advanced sound, light and electricity stage technology in the future has entered people's sight. Among the many means of creating a differentiated experience, it can make people instantly escape from reality and feel happy and satisfied with a new sensory experience. Many companies are willing to spend a lot of money for this unique "scenery". What does this ordinary "electronic board" bring to the brand?

一. In the digital age, LED display screens break the traditional gameplay

When it comes to outdoor LED large screens, what we can think of is that it is like a giant screen in the sky of the city. Every frame is a carefully planned visual feast. From bustling business districts to transportation hubs, they are like the watchers of the city, silently but strongly conveying information.

And shopping malls, as a shopping paradise, their outdoor LED advertisements are also wonderful. The outdoor large screen at the entrance of the mall is like a welcoming messenger, welcoming every visiting customer. They play the mall's event information, brand advertisements, or fashion trends, providing citizens with a rich variety of consumption choices. These large screens not only enhance the overall image of the mall, but also bring a steady stream of customers to the merchants. Inside the mall, LED screens can be seen everywhere. They are either hung above the corridor, or embedded in the pillars, or even embedded in the transparent windows. These screens play a variety of advertising content, from clothing, cosmetics to food, services, everything. With vivid pictures and bright colors, they attract the attention of consumers and stimulate their desire to buy.

Behind these LED screens are the merchants' careful creation and presentation of brands and services. They use creativity and wisdom to perfectly combine advertising content with screen form, bringing consumers a feast of vision and soul. With the advancement and innovation of science and technology, the form and function of LED display screens are also constantly enriched and expanded. From traditional flat screens to curved screens, transparent screens, to interactive screens, and magic cube screens, the emergence of each new form has brought new possibilities and surprises to commercial advertising.

Seeing this, most people may simply think that the outdoor large screen is a display of brand image. With the development of 5G technology, many outdoor LED large screens have begun to cater to the tastes of young people and break through traditional gameplay. On the Chinese Valentine's Day in 2023, Shenzhen Evening News and Yishou Technology jointly launched the "Love You 10,000 Screens" city marketing campaign, setting off an unprecedented urban romantic frenzy. Starting at 8 o'clock in the morning of that day, 10,000 large screens covering 9 districts in the city were lit up at the same time, showing the moving words "I love you". Under the large screen, many citizens took pictures of this warm scene with their mobile phones, and this topic also rushed to the hot search in the same city and swept the circle of friends of Shenzhen people.

Outdoor large screens combined with local culture, hot topics and hot topics can often achieve better communication and publicity effects. For example, the outdoor advertisements on the CC Building of the Hangzhou Federation of Industry and Commerce this summer, the full screen of "fire" characters scrolled in turn to complain about the hot weather. It seemed "crazy", but in fact, humor or irony accurately hit everyone's current mood, and it was difficult not to make people have a strong emotional resonance.

In general, the LED screen is not just a static landmark, but a visual symbol that changes with the times and popular culture. From the perspective of domestic innovation cases, outdoor LED screens have broken the traditional way of playing and began to attract the audience's attention from multiple aspects such as content, technology, and interaction. They even successfully diverted offline traffic to online through 5G technology. With the advantages of outdoor LED screens, they successfully helped traditional commercial complexes achieve product-effect synergy.

二. Combined with technology, the best display window for high-quality content

In the digital age, the advertising effect of LED screens in publicity and display scenes in building media, shopping centers, catering and retail is far better than that of traditional outdoor billboards. Advertising carriers are no longer static single functions. In comparison, the dynamic images of full-color LED advertisements have stronger visual impact and higher conversion rates for brand advertisements.

First, technological innovation, and second, in response to the needs of brand owners, outdoor LED screens continue to innovate in hardware and content, creating classic cases one after another. For example, Chongqing, Chengdu, Shanghai, Beijing and other places have successively swept the whirlwind of naked-eye 3D. After the traditional outdoor big brands have been digitally upgraded, the naked-eye 3D technology is used to create interactive outdoor advertisements for consumers, and can form secondary dissemination online.

At the same time, the combination of traditional culture and digital technology, outdoor LED large screens are becoming an innovative form of cultural tourism. Content determines traffic, which is the universal value of the advertising and marketing industry in the past. However, with the iteration and update of technology, high-quality content still becomes the foundation of user retention, but content is king. It can no longer fully meet the advertising needs. "Technology + creativity" can make outdoor large screens burst with new vitality. At present, the cultural tourism industry is booming, and more and more tourist destinations are out of the circle with large-screen advertising. Tang Niu, the cultural IP ambassador of the "Digital Silk Road" action, is based on the Tang Dynasty ladies' figurines and serves as the image representative of the Shaanxi Provincial History Museum. Climb up the most eye-catching LED screen in the Bell Tower Square and "rush out" the screen to interact with tourists. Behind Tang Niu is the Big Wild Goose Pagoda, one of the city landmarks of Xi'an. The audience is 200 meters away. You can click on the figure of Tang Niu on the map to summon AR Tang Niu and participate in the question-and-answer challenge.

As a city landmark, the large screen combines traditional cultural symbols with digital technology, giving tourists a strong visual experience and increasing the fun of viewing and travel. Modern outdoor large screens are no longer just used for advertising. They are becoming new landmarks and Internet celebrity check-in places for cities that "bring their own traffic", playing a unique role in driving residents' consumption, cultural tourism development and stimulating urban vitality.

三. Grabbing traffic, outdoor large screens are the protagonists

In recent years, the brand industry has innovated marketing strategies, integrating outdoor LED large screens with the influence of traffic stars, and successfully promoted sales and brand value-added. This strategy deepens the emotions between brands and fans, builds close multi-dimensional interactions, and achieves a win-win situation. Taking the "dominant" birthday support of Zihaiguo as an example, its outdoor LED advertising feast across Seoul and Shanghai, combined with online promotion, has formed a strong communication force. This move pays tribute to spokesperson Yu Shuxin and shows Zihaiguo's ability to accurately grasp the pulse of the fan economy and the market. The event stimulates fans' resonance, promotes spontaneous dissemination, enhances brand exposure and goodwill, and transforms it into sales motivation. In the end, the event deepens the connection between the brand and fans, achieves sales growth and brand image enhancement, and promotes in-depth interaction and win-win results.

Relevant reports show that the consumption concept of Generation Z, represented by the post-00s, is changing from product consumption to emotional consumption. For Generation Z fans who are willing to pay for idols and their endorsed products, idols undoubtedly have strong emotional identification and appeal. Traffic stars are closest to Generation Z. Brands can use traffic stars to build links between brands and young consumers, and enhance the brand's influence and brand awareness among Generation Z. Outdoor LED large screens + traffic stars can release the brand marketing potential of 1+1>2.

Compared with the previous advertising model, the outdoor large screen brings a strong visual impact to the viewer with its grand scale and gorgeous colors, deeply rooted in the hearts of the people, and realizes efficient communication of advertising. In the future, combined with 5G, Internet of Things, AI and other technologies, multi-screen interactive technology, human-screen interactive technology, etc. will be realized to achieve two-way interaction with consumers and enhance brand awareness and recognition. Let us look forward to the potential brought by LED large screens and transform and create unlimited possibilities.

Shenzhen Shinerave will carefully precipitate and carve technology to continuously create cutting-edge products for users.