Shinerave: With the ultimate craftsmanship, creating industry boutiques and building a high-quality brand of LED transparent screens

With the continuous advancement of LED technology, LED display screens have appeared in more diversified application forms. Among them, LED transparent screen products are special among many emerging LED display screens. Its high transparency and ultra-light and thin characteristics have expanded the application of LED display screen products to more different scenes, connecting the virtual and real worlds.

Founded in 2016, Shinerave has achieved rapid growth in 8 years after continuous cultivation and research, and has become a leader in the field of transparent screens. Recalling the early days of its establishment, Park Smith said: "We wanted to focus on an industry and specialize in a market, so we started to make transparent screens in 2016. It just so happened that the development of transparent screens has been relatively rapid in recent years, so the company has been growing and has moved three or four times. After moving to the new factory this year, the environment is better and it is more convenient to cooperate with customers."

With the rise of the concept of "new retail" in recent years, LED transparent screens have played an important role in commercial retail windows, interior decoration, building facades and other fields, bringing great changes to commercial displays. Bright, eye-catching, transparent screens often attract customers to stop.

As a witness to the rapid development of the transparent screen market, Park Smith told us; "In the early years, because transparent screens were a relatively new concept, it was difficult to develop its market. It took a long time to explain to customers what transparent screens were. The production volume on the market was also relatively small, and the price and profit were relatively high at the beginning. Now, transparent screens are relatively common, and once the production volume increases, the unit price drops, and the profit will be relatively thin."

With the rapid development of LED transparent screens, the current market competition situation has entered a new stage of stock competition from incremental growth, and the problem of product homogeneity has gradually emerged. Enterprises must insist on technological innovation or model innovation, improve productivity and product quality, in order to stand out in the fierce competition.

Park Smith said: "In the case of product homogeneity, it depends on whose product quality is better. For new products, more stable quality and high yield can also bring about cost reduction, which will have better price competitiveness. Our new products such as crystal film screen, glass screen and holographic screen are moving in this direction. We must make the yield higher, the market competitiveness better, the after-sales service better, and constantly improve products and services. We must go both ways." Nowadays, the competition landscape of the LED display market segment is becoming increasingly complex. The thresholds in the fields of special-shaped screens and transparent screens have been lowered, and more companies have entered the market. In order to gain a foothold in the fiercely competitive market segments, companies involved in the market segments need to rely on innovation to promote development. Due to the customized characteristics of transparent screen products, customers no longer only pay attention to the price of products when choosing products as before. Therefore, in the current high-quality LED display market, LED display companies must deeply understand the market demand and build their own brand competitiveness.

In order to solve the difficulties and pain points of transparent screens, Shinerave has overcome difficulties in product research and development and technology, and continuously optimized the circuit technology and light transmittance of products. Park Smith introduced: "For the crystal film screen we mainly promote, its substrate is the most critical. The important parameter of the substrate is the temperature resistance. Our temperature resistance can reach 210 degrees. The film material temperature on the market is 160 degrees. This film material determines the solder paste of our solder. Other manufacturers use low temperature, and we use medium and high temperature, so the welding firmness is better. The thrust of our lamp beads can reach 4~6 kilograms, which is higher than that of traditional screens. Because we use different tin, the circuit adhesion is stronger, and the circuit can be made very thin, the thinnest can be 18 microns. In fact, customers just want to buy a more transparent screen, and the thinner the circuit, the more transparent it is." 

The reason for using 210-degree solder material is to better achieve product stability and meet customer needs. Park Smith said: "Our soldering is stronger, so there is basically no hidden danger. The tin will not become brittle over time, and then there will be tin stripping and flashing. And we have done hundreds of tests, including yellowing tests and tensile tests. All of these tests have passed, and many certifications have been done, and the products are more stable. So these process upgrades are precisely because the products on the market have shortcomings. We have to solve these shortcomings and meet customer needs."

Shinerave encountered some difficult problems in the process of participating in the construction of transparent screen projects. Park Smith said: "For example, the large screen in the waiting hall of Shenzhen North Station has a special requirement for it. Its temperature rise cannot exceed 10 degrees, because after exceeding 10 degrees, the fire cannon will think that this may be a fire point, because the temperature is 40 degrees in summer, and the screen exceeds 10 degrees to 50 degrees. If it exceeds 60 degrees or 70 degrees, it will think that this point has a fire hazard, and the fire cannon will spray water towards it." In addition to the temperature rise, the screen of Shenzhen North Station is also required to have extremely high stability, and the overall effect brightness must be achieved. The customer tested the screens of many manufacturers and finally chose Shinerave.

At the 2023 Hangzhou Asian Games, Shinerave screens will also shine on the field. " The customer was very nervous because crystal film screens had never been used in the opening ceremonies of large-scale national events before. And the time was very short. We had to make 450 square meters in one month. Other manufacturers could not take it. At that time, we thought that this time was enough. At that time, the customer mainly tested several things: the first was light transmittance. Since the crystal film screen was made, every cube he saw on the scene must have that crystal clear feeling. The second was that it must be stable and the process requirements were high. After we made it, he tested it for three consecutive months before daring to move it to the venue of the Asian Games and Asian Para Games. Finally, after the project was completed, he gave us a prize." Park Smith said proudly. 

There is another iconic case. Park Smith shared: "We participated in a shopping mall project in Foshan. There are more than 1,000 square meters of transparent screens in total. The delivery time is relatively tight. There are many customized models for the 1,000 square meters of screens, including curved customized cabinets. There is another problem to be solved. It is two screens sandwiched between the curtain wall and the glass. One is 500 square meters and the other is more than 200 square meters. But there is no air conditioning inside. Its brightness is required to reach more than 5,000 brightness, and it must be very clear during the day. In this case, our process requirements are relatively high, because no outdoor screen can be done without air conditioning and fans, so the requirements for the heat dissipation function of the product and various components are relatively high. 

In terms of product quality control, Shinerave adheres to its own principles in the selection of raw materials. Park Smith introduced: "We only make a few types of lamp bead ICs. Many materials have not been changed from the earliest to the present. For example, all connectors are still gold-plated, and the network port is 30U gold-plated. They are all customized by us. Then during the entire manufacturing process, we specially arranged personnel to be on duty 24 hours a day, and achieved an absolute 72-hour aging, including night-time leveling aging and module aging, which are all supervised by dedicated personnel. Therefore, our reputation has been good for so many years, and we have also gained the trust of customers. "

In addition to having high-quality products as a foundation, Shinerave has also established a complete customer service system. Park Smith said: "We have professional pre-sales engineers to assist customers to measure on site, and then give customers suggestions, so that drawings can be produced on site to achieve more efficient communication and design solutions. If pre-sales are done well, the product can be designed more appropriately. In terms of after-sales, we will leave sufficient spare parts on site. In addition, we will assist customers in training 2 to 3 people within 5 kilometers and 10 kilometers, so that they can be on call at any time. For large-scale projects we do, we will sign a maintenance company in the local area, and after installation, local close maintenance is achieved, so that the timeliness can be guaranteed. ”

From the perspective of the industry trend this year, whether it is the Barcelona exhibition at the beginning of the year or the new products launched by domestic manufacturers, LED transparent screens have frequently appeared. Facing the increasingly crowded transparent screen track, Park Smith believes that there is still a large room for growth in the field of LED transparent screens. Shinerave will treat every project seriously with high standards and high requirements to provide customers with the best quality products and services.