Over 141 million views! What lessons can we learn from the popularity of this LED screen company on TikTok?

Recently, a video of a Shenzhen LED screen company on TikTok has been played more than 141 million times, which has attracted widespread attention and discussion online. As an LED display company, it has successfully built a strong marketing network on TikTok, a global short video platform, which not only attracted the attention of a large number of overseas users, but also achieved significant commercial conversion, which provides valuable experience and profound inspiration for LED screen companies to go overseas.

一. Sharply capture market trends

1. TikTok's global influence

As one of the most popular social media in the world, TikTok has a huge and rapidly growing user base, especially among young people. It has a very high penetration rate. The screen company keenly captured this trend, using TikTok as the main position for overseas marketing, and successfully utilized the platform's traffic dividend.

2. Popular trends of LED displays on TikTok

On TikTok, content about entertainment, technology products and visual feasts has always been popular with users. As a representative of high-tech products, LED displays have a high degree of attention on TikTok due to their unique visual effects and wide range of application scenarios. This LED screen company seized this point and successfully attracted the attention of a large number of users by showing the visual effects and application cases of LED displays.

二. Innovation and differentiation of content strategy

1. Clever use of decompression videos

The TikTok videos of this screen company are mainly for display effects, and they are particularly good at making decompression videos. In the video, when the staff fills in the last screen, the whole picture presents a perfect visual effect, which makes the audience feel a sense of pleasure of "finally comfortable". This kind of decompression video just captures the psychological needs of the audience, thus attracting a large number of users to watch and share.

2. Continuous output of high-quality content

In addition to decompression videos, the screen company also pays attention to the continuous output of high-quality content. They not only show the visual effects of LED display screens, but also show the characteristics and advantages of products in all aspects through field shooting, product introduction, application scenario demonstration and other methods. This high-quality content output not only enhances the brand image, but also enhances the user's trust and willingness to buy.

三. Enlightenment for LED screen companies to go overseas

1. Keep up with market trends and choose the right marketing platform

LED screen companies should keep up with market trends and choose the right marketing platform in the process of going overseas. As a global short video platform, TikTok has huge traffic advantages and user base. LED screen companies can attract the attention of overseas users and enhance brand influence by publishing high-quality content on TikTok.

2. Innovate content strategy to achieve differentiated competition

In terms of content strategy, LED screen companies should be bold in innovation to achieve differentiated competition. LED screen companies can comprehensively display the characteristics and advantages of products by making various videos, showing product application scenarios, publishing technical analysis, and other methods. At the same time, they should also focus on the continuous output of high-quality content to enhance brand image and user stickiness.

3. Build a multi-channel marketing system to achieve synergy

LED screen companies should build a multi-channel marketing system to achieve synergy among multiple channels such as social media platforms, e-commerce platforms, and independent sites. They can attract user attention on social media platforms and divert traffic to e-commerce platforms or independent sites for purchase conversion; at the same time, they can also accumulate user data and optimize marketing strategies through e-commerce platforms and independent sites.

4. Refined and personalized customer service

In terms of customer service, LED screen companies should focus on refined and personalized services. A complete customer service system should be established to respond to customer needs in a timely manner and provide professional answers; at the same time, customized product designs and solutions should be provided according to customers' specific needs and application scenarios to enhance customer satisfaction and loyalty.

四. Overseas Marketing Strategy

The marketing of LED screen companies in overseas markets is a complex and systematic project. The success of this screen company on TikTok has provided valuable experience and inspiration for other LED screen companies on how to do a good job in overseas marketing. How can LED screen companies do a good job in overseas marketing? What marketing strategies need to be done?

1. Market analysis and positioning

First of all, LED screen companies need to conduct in-depth research on the target overseas market, including market size, growth rate, competitive landscape, customer needs, policies and regulations, etc. By collecting and analyzing market data, companies can clarify their own market positioning and find the most suitable entry point. Customer needs in different countries and regions may vary. LED screen companies need to have a deep understanding of customer needs in the target market, including application scenarios, functional requirements, price sensitivity, etc. This helps companies design products that better meet market needs and improve market competitiveness.

2. Strengthen independent brand building

Independent brands are one of the core competitiveness of enterprises in overseas markets. LED screen companies should increase their efforts in independent brand building and enhance brand awareness and reputation through brand promotion activities. Companies can promote their brands by participating in international exhibitions, holding new product launches, and placing advertisements.

In overseas marketing, cross-cultural communication is crucial. Companies need to understand and respect local cultural customs and values to avoid cultural conflicts in the marketing process. At the same time, companies should also strengthen language localization to ensure that marketing materials and information can be accurately conveyed to local customers.

3. Risk management and response

Policies and regulations in different countries and regions may differ, which brings certain risks to the overseas marketing of LED screen companies. Companies should pay close attention to changes in policies and regulations in the target market and adjust marketing strategies in a timely manner to avoid risks.

In the context of globalization, intellectual property protection is crucial for LED screen companies. Companies should strengthen their independent research and development capabilities, improve their technological innovation capabilities, and pay attention to the application and protection of intellectual property rights. By applying for intellectual property rights such as patents and trademarks, technology leaks and infringements can be effectively prevented, and the core competitiveness of companies can be protected.

LED screen companies also need to pay attention to international certification issues in the process of going overseas. By obtaining certification from international authoritative organizations (such as CE, RoHS, UL, etc.), it can be proved that the quality and performance of the company's products meet international standards, enhance customer trust, and enhance the competitiveness of products in the international market.

The successful marketing of an LED screen company on TikTok provides valuable experience and profound inspiration for other LED screen companies to go overseas. LED screen companies can achieve greater success in the international market by following market trends, selecting appropriate marketing platforms, innovating content strategies to achieve differentiated competition, building a multi-channel marketing system to achieve synergy, and adopting refined and personalized customer service strategies. At the same time, companies should also pay attention to global layout and localized operations, intellectual property protection and international certification, digital transformation and technological innovation, and strengthening international cooperation, so as to continuously improve their competitiveness and brand influence and provide better products and services for global customers.

To do a good job in overseas marketing, LED screen companies need to accurately locate target markets, use social media platforms to expand brand influence, establish overseas independent stations to enhance brand image, participate in international exhibitions and cooperate to expand sales channels, and provide high-quality customer service and after-sales support. Looking to the future, with the acceleration of the globalization process and the continuous advancement of technology, LED screen companies will usher in broader development space and market opportunities.

Shenzhen Shinerave is a large-scale, competitive LED display company with high quality service.