The performing arts market is in full swing. Can it drive the rapid development of rental screens?

Since the first half of the year, performances in various places have been quite intensive, spreading from first-tier cities to third- and fourth-tier cities. Especially with the support of favorable policies in various regions, the performing arts market has been further promoted. It is understood that Xi'an, Hainan, Shenzhen, Shanghai, Taiyuan, Shandong and other provinces and cities have issued targeted policies to provide financial support for large-scale concerts and music festivals. It has greatly satisfied the fans' demand for concerts, music festivals and other activities, and is also beneficial to the development of the LED rental industry.

At the end of March, Shenzhen issued the "Several Measures on Promoting the High-Quality Development of the Cultural, Sports and Entertainment Industry".

In April, Taiyuan implemented the "Several Measures to Support the Development of the Concert Economy (Trial)".

In May, Hainan Province issued the "Several Measures for Hainan Province to Further Promote the Linkage of Culture, Sports, Tourism and Business Exhibitions to Expand Consumption"; Shanghai Municipal Commission of Commerce, Culture and Tourism Bureau, Finance Bureau, Public Security Bureau and other eight departments jointly issued measures to further promote the linkage of business, travel, culture and sports exhibitions to attract and expand consumption.

In June, Xi'an issued the "Xi'an Cultural Benefit Performance Activities Management Measures".

In July, the People's Government of Shandong Province issued a notice on "Several Policy Measures to Further Promote the Steady and Positive Economy and Improve Quality".

Concerts usher in a golden period, and the LED rental industry also ushered in new opportunities.

At present, concerts have ushered in a golden period. In the first half of 2024, there were 251,700 commercial performances worldwide, showing strong growth momentum and development vitality. According to data from the China Performance Industry Association, there were 1,182 concerts nationwide in the first half of 2024, including 874 concerts with 3,000 seats or more, an increase of 330.5% compared with the first half of 2023 (203 concerts). The total number of audiences reached 11.92 million, an increase of more than 3 times year-on-year. In the first half of the year, the total box office revenue of concerts nationwide reached 10.14 billion yuan, of which the box office revenue of concerts with more than 3,000 seats totaled 10.08 billion yuan, an increase of 8.37 billion yuan compared with the first half of 2023 (1.71 billion yuan). The South occupies 70% of the market share.

Stage design has become the key to major performances. A good stage design is equivalent to half the success of the performance. In order to attract the audience's attention, the organizers "worked hard" to make great efforts on the stage, and the LED display screen played an indispensable role. It can be infinitely spliced, can be customized in special shapes, can become the highlight of the event, can also be "invisible" when not needed, and integrated with AI, AR/VR and other technologies to create a variety of shocking audio-visual effects. Precisely because the LED display screen has thousands of advantages, it has become a hot product in stage design. With the continuous expansion of the scale of performances, the area of LED procurement is also getting larger and larger, often thousands of square meters, which directly promotes the development of the rental LED display industry. At present, the application of stage LED rental screens in my country is very mature, and Chinese screen companies have even occupied large and small performing arts venues around the world. For example, Adele's Munich concert held in August abroad caused a sensation around the world. Nearly 800,000 spectators witnessed Adele's style together. The concert venue area is 40,000 square meters, which is unprecedented. ROE, a subsidiary of Unilumin, built a large curved screen in the concert venue that looks like an extended film roll. It used more than 6,000 ROE CB5MKII LED screens, with a main screen area of 4,159.7 square meters (4,760 square meters if the LED screen on the side of the lift is included), a total of 140 million pixels, and a huge scale of 176 tons, setting a Guinness World Record for the "World's Largest Outdoor Continuous LED Screen".

In China, the LED screen used in the CCTV Mid-Autumn Festival Gala that just ended was also shocking! Guangxiang's 2,200 square meter large screen helped the stage scene, relying on the open natural lake water to build a 360° panoramic stage, creating a fascinating Mid-Autumn Festival feast. The curved high-definition background screen adopts the Guangxiang DN3.91 series, which is 60 meters long and 13 meters high. It has excellent product performance and unparalleled display effects; with a protection level of up to IP65, it is not afraid of water mist erosion; high gray, high brush and high contrast, integrating a variety of narrative scene expressions, providing wonderful support for the evening party performance. The circular performance area uses the Guangxiang AR series floor tile screen, which is customized with special-shaped screens. It adopts ultra-wear-resistant tempered glass masks and unique structural designs, with ultra-high load-bearing capacity; excellent waterproof performance. In addition, the stage is also equipped with a DN special-shaped screen customized arch. The circular area can move back and forth, and seamlessly spliced with the overall screen to form a series of flowing pictures.

The prosperity of "tourism + performing arts" has further promoted the development of the LED rental industry.

With the development of the economy, people's material needs are constantly being met, and their spiritual needs are getting higher and higher. Tourism has become an important way for people to relax, but most scenic spots tend to be similar. In order to retain tourists, the "tourism + performing arts" model has been widely recognized. According to data from the China Performance Industry Association, in the first half of this year, the number of performances of large and medium-sized tourism performance projects nationwide increased by 26.37% year-on-year, and the number of performances sold from July to August exceeded 100,000. The wonderful tourism performances have injected new momentum into the in-depth integration and development of culture and tourism, and have become a powerful engine to promote the development of the cultural and tourism industry.

The tourism performance market is also an important stage for the application of LED display screens. For example, on June 30, in Hangzhou, China's first Asian Games heritage large-scale digital lake view performance show "Xianghu Yayun" was officially performed at Xianghu Lake and Mountain Square. 6 movable standing screens on the water surface, 12 small mobile screens on the stage, together with the nearly 100-meter fountain water curtain and exquisite dance skills, jointly brought a visual feast of "technology + culture".

It is understood that the number of domestic tourists during this year's Mid-Autumn Festival holiday was 107 million, an increase of 6.3% over the same period in 2019 on a comparable basis; the total expenditure of domestic tourists was 51.047 billion yuan, an increase of 8.0% over the same period in 2019.

Performing arts activities generally use LED rental screens, which are a type of LED display screen that is easy to quickly disassemble and assemble for stage performances, literary and artistic activities, and exhibitions. Anti-collision, light, thin, and quick installation are its most important features. The box is light and thin, and can be quickly installed, dismantled and transported, suitable for large-scale rental and fixed installation applications. The compatibility must be strong, and it can meet indoor and outdoor requirements (with windproof, waterproof, lightning protection, etc.).

Summary:

As people's demand for performances increases, the LED rental display industry has ushered in good news. LED rental screens have the advantages of being light, thin, quick to install, and anti-collision, and are highly recognized by concerts, music festivals, tourist attractions and other application fields. Now is the peak season for the tourism and performing arts market, and it is also the "golden September and silver October" golden period of the display industry. How can screen companies seize this wave of opportunities? Innovation is the key! Because there are so many concerts around the world, the contents of local attractions tend to be similar, and the functions and appearance designs of LED rental screen products are similar. Only good designers can fully understand the local cultural characteristics and development status and cleverly apply LED display screens to performance scenes. Only in this way can the role of LED rental screens be truly brought into play, thereby impressing the audience and winning the recognition of the organizers.

Shenzhen Shinerave is a leading domestic supplier of LED displays.